Fuel on a clock, not on a whim
A common pacer target is roughly 120 to 160 calories per hour, with fluids and electrolytes to thirst. Trained ultrarunners whose guts can handle it often push carbohydrate higher, toward 60 to 90 grams per hour. Whatever the number, stick to the plan your runner trained on. Do not invent a new one at mile 70.
Set a reminder every 20 to 30 minutes and nudge a few bites and a few sips, do not wait for a big intake that a tired stomach is just going to reject. And watch the early signs of underfueling. A runner who goes quiet, slows down, gets snappy, or feels sick is usually behind on calories. Get ahead of it.