Build mileage gradually and take down weeks
Bump your weekly volume up by roughly 10 percent at a time, and every third or fourth week back off to a recovery week at about 70 to 80 percent of the week before. That cut-back week is where the fitness actually sticks, and it is where you dodge the overuse injuries that wreck most first ultras. Being consistent over months beats any single heroic week.
Keep about 80 percent of your running genuinely easy, conversational pace, and save the hard breathing for one or two quality days. Going too hard on the easy days is the most common way beginners show up to the start line tired instead of sharp.